The M Factor : Media Confidence for Business Leaders and Managers. Tom Maddocks
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Author: Tom Maddocks
Page Count: 192 pages
Published Date: 28 Feb 2013
Publisher: Panoma Press
Publication Country: St Albans, United Kingdom
Language: English
Format: eBook
ISBN: 9781908746726
File size: 21 Mb
Download Link: The M Factor Media Confidence for Business Leaders and Managers
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The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
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